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.Mac To Be Renamed To "Mobile Me"
#1

Published by Edward Kirk on May 30, 2008 - 11:47am. News

[Bild: mobileme.png]

New information has been found in the code of several applications after the Mac OS 10.5.3 Leopard software update
that shows that Apple will most likely be changing the brand name of their .Mac syncing service. There has been speculation that Apple
would be updating .Mac at some point this year to offer syncing features for the iPhone, but some doubted this would go through because of .Mac's exclusivity to the Mac computer line and brand name. Now evidence supports that they are resolving at least one of those issues.

It all started last week when Russian Apple website Deep Apple found some unusual changes in the "Localizable.strings" resource
in Mac OS 10.5.3. In every location of the file that mentioned the service's name, the name .Mac
had been replaced with a placeholder for a new name:

Code:
/* Label of the .Mac button in iCal’s General preferences. %@ is the new name of Apple’s online service (was .Mac) (remove -XX02) */

Soon after, the website Blogging Robots found that the .Mac name had been replaced with the same placeholders in Safari and Mail.
They also noted that the applications were retrieving the .Mac name from a CoreServices system file
that could easily be altered to place the new name in the applications.

[Bild: mobileme1.png]

Code:
/* Title of .Mac alert sheet, with .Mac brand name subsituted */?“You need a %@ account that has syncing enabled” =
“You need a %@ account that has syncing enabled”;

/* Title of button used to open the .Mac system preference pane. */?“AOS_SYNC_BUTTON_FORMAT” = “%@…”;
/* Descriptive text for .Mac Sync. */?“AOS_SYNC_FORMAT” = “Use %@ to synchronize Accounts, Rules, Notes, Signatures, and Smart Mailboxes.”;

Meanwhile, Apple has filed for the trademark of "Mobile Me" under four categories, the most interesting being:

"Telecommunication services; electronic transmission and retrieval of data, images, audio, video and documents, including text, cards, letters, messages, mail, animations, and electronic mail, over local or global communications networks, including the internet, intranets, extranets, television, mobile communication, cellular and satellite networks; electronic transmission of computer software over local or global communications networks, including the internet, intranets, extranets, television, mobile communication, cellular, and satellite networks; electronic mail services; facsimile transmission; web site portal services; providing access to databases and local or global communications networks, including the internet, intranets, extranets, television, mobile communication, cellular, and satellite networks; internet service provider services; message transmission services, namely, electronic transmission of messages; telecommunication services for the dissemination of information by mobile telephone, namely the transmission of data to mobile telephones; mobile telephone communication services."

At the same time, the MobileMe.com domain name has been parked by Apple's traditional domain registrar, and more information was found
via Blogging Robots in the iPhone SDK that showed the Mobile Me name:

[Bild: mobileme2.png]

[Bild: mobileme3.png]

[ via iPhone Alley and Apple Insider ]
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#2

DEEP Appl schrieb:Deep Inside OS X 10.5.3: Apple планирует ребрэндинг .Mac?

Что нам мешает вспомнить о будущем за три недели до открытия WWDC '08? Ничего, особенно если это будущее уже наступило - разбираясь с бета-версией системы 10.5.3 (сборка 9D32), персональные информаторы "дорогой редакции" умудрились раскопать небольшую сенсацию. Небольшая сенсация притаилась в файле английской локализации localizable.strings, упрятанном в недрах iCal по адресу ./Contents/Resources/English.lproj. Внимание на экран:



Первая же закомментированная строчка на снимке говорит сама за себя: "Подпись к кнопке .Mac на закладке General в настройках iCal. <переменная> является новым названием онлайн-сервиса, ранее известного как .Mac". Исследование файла русской локализации iCal обнаружило внутри точно такую же строчку. Ничего подобного в системе 10.5.2 не прослеживается.

Неужели одной из сенсаций WWDC станет ребрэндинг .Mac? Напомним, что в первый и пока что в последний раз такое случилось шесть лет назад, когда в июле 2002-го набор бесплатных онлайн-сервисов iTools превратился в стодолларовый .Mac. Истории свойственно повторяться?

Danke für den Link Carsten,
jedoch enthält der Beitrag dort nicht mehr Infos als der von oben..

Deep Inside OS X 10.5.3: Apple plant die Umbenennung .Mac(?)

Was hindert uns daran, 3 Wochen vor der Eröffnung WWDC '08 an die Zukunft zu denken? Nichts, vor Allem dann nicht, wenn die Zukunft bereits jetzt eingetretten istBiggrinie IT´s unserer Redaktion haben es geschafft in der Beta Version der OS 10.5.3 (9D32) eine kleine Sensation zu finden. Diese kleine Sensation versteckte sich im File englischer localizable.strings, hinterlegt in den Tiefen ./Contents/Resources/Englisch.Iproj. BEACHTET DAS BILD!
Bereits die erste Kommentierung spricht für sich: „Die Schrift zu der Taste .Mac im Bereich GENERAL der Einstellungen vom iCal. <variabel> wird neue Bezeichnung des Online-Services, bekannt als .Mac. In der russischen iCal wurde der gleiche Eintrag gefunden. Etwas vergleichbares wurde in 10.5.2 nicht gefunden.
Könnte es sein, dass .Mac Rebranding eine der Sensationen WWDS wird? Das einzige mal kam es bislang vor sechs Jahren vor, als im Juli 2002 das kostenlose online-service iTool sich in ein 100$ schweres .Mac verwandelte. Wiederholt sich diese Geschichte wieder?


IMHO. Wie gut, dass ich ein WinUSer binBiggrin
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#3

[Bild: 2543873687_436ca0da86_o.jpg]
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#4

Apple Owns Me.com Domain, May Become True .Mac Rebrand

Submitted by Edward Kirk on June 2, 2008

Last we heard, .Mac was rumored to get a few iPhone-friendly features and be re-branded as "Mobile Me", according to Apple Insider.
Now it apears that another domain name, "Me.com", could be the future of .Mac instead. MacRumors reader Matthew Yohe
found a Netcraft page that listed Me.com's DNS administrator as Kenneth Eddings ([email protected]),
Apple's official contact for many of their domain names.

It was also found that the SOA Record (wiki) was controlled by Markmonitor, Apple's domain registrar of choice, and the same company that registered MobileMe.com, proving that Apple owns the domain name. MacRumors guesses that they purchased it in December 2007,
the last time the current social networking site Snappville.com was located at Me.com.
Now the Me.com url redirects all visitors to Snappville.com instead.

[ via MacRumors ]
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#5

More MobileMe Rumors

Submitted by Edward Kirk on June 3, 2008 - 6:55pm.

A few more details on Apple's switch from .Mac to are coming out of the woodwork. TUAW claims to have information that says that .Mac
will no longer be sold after WWDC, after which the company will be switching to MobileMe. Email sent to their .mac email addresses
will forwarded to their me.com addresses. It's also set to get several new features.

[Bild: mobileme.png]

Among them will be new web interfaces for all parts of the service, which will give everything a Leopard-esque makeover;
the calendar will look like iCal, the contacts will look like Address Book, etc. Apple will also be upgrading the applications
that interact with .Mac to work with MobileMe. Developers who work with .Mac protocols will have time to switch over,
being that MobileMe will be backwards compatible with them for a time.

The service is scheduled to launch some time late June/early July. They have also heard that the iPhone firmware 2.0 beta has already been updated to work with the new service. MobileMe will offer syncing of things like contacts, calendars, and photos to the device via the internet.

They note that although they trust their source, the information should be taken as a rumor.

[ via iPhone Alley and TUAW ]
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